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XG Group, a respected UK supplier of enormous format event branding graphics including promotional vehicle graphics, was integral in managing the brand through the campaign, dealing with 2 separate agencies and 3 production companies included in the project. Giles Puleston, sales director at XG Group, says “Our strong working relationship with agencies and production companies means XG could be entrusted with delivering consistency for the brand across all graphical aspects of this kind of significant experiential campaign”.
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